Lee Cooper jeans relaunch
I wrote brand copy for creative agency Document Studios in their 2016 campaign for Lee Cooper. I was brought in as a leading writing on culture and its intersection with fashion/style, to create a strong editorial point of view.
The campaign centered on a limited edition book that helped cement Lee Cooper’s cultural history as part of its major campaign.
- Project Roles
- Content Producer, Copywriter, Editor (Brand/Content), Writer
- Document Studios
- Copywriting, Editing
- Advertising, Apparel, Branded Content, Magazines
- Project Industries
- Advertising, Fashion, Lifestyle, Media