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Lee Cooper jeans relaunch

I wrote brand copy for creative agency Document Studios in their 2016 campaign for Lee Cooper. I was brought in as a leading writing on culture and its intersection with fashion/style, to create a strong editorial point of view. The campaign centered on a limited edition book that helped cement Lee Cooper’s cultural history as part of its major campaign.

Project Roles
Content Producer, Copywriter, Editor (Brand/Content), Writer
Document Studios
Copywriting, Editing
Advertising, Apparel, Branded Content, Magazines
Project Industries
Advertising, Fashion, Lifestyle, Media
Lee Cooper jeans relaunch