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DESIGNED FOR HUMANKIND

Black & Decker innovates tools for a consumer’s sake, not innovation’s sake. From conception to completion, each product is crafted with insight and understanding behind how people work. The following ads illustrate this brand philosophy.

Project Roles
Copywriter
Company
Black & Decker
Skills
Comedy, Commercial, Conceptual, Copywriting, Digital, TV
Media
Commercials - Broadcast, Microsites
Project Industries
Advertising, Hardware
DESIGNED FOR HUMANKIND
Collaborators