DESIGNED FOR HUMANKIND
Black & Decker innovates tools for a consumer’s sake, not innovation’s sake. From conception to completion, each product is crafted with insight and understanding behind how people work. The following ads illustrate this brand philosophy.
- Project Roles
- Black & Decker
- Comedy, Commercial, Conceptual, Copywriting, Digital, TV
- Commercials - Broadcast, Microsites
- Project Industries
- Advertising, Hardware