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Prada Paris

A multi-screen video installation project dedicated to enhance the shopping experience at Prada store at rue du Faubourg Saint Honoré in Paris. 23 in-store screens are treated as one giant blank canvas, so each new season is a chance to create moving images that in some ways reflect the mood and idea behind specific collection. The video content interprets, expands and recontextualizes an atmosphere of the fashion show and the collection itself for an in-store environment. During the last few years, I produced a number of videos while working at 2x4. My Role: Motion Design Credits: Studio: 2x4 Creative Directors: Sung Joong Kim, Michael Rock Art Director: Ryan Weafer Images: Prada

Project Roles
Designer, Motion Designer
Company
2x4
Skills
After Effects, Cinema 4D, Compositing, Design
Media
Video Installations
Project Industries
Fashion
Prada Paris