Pradavision 2.0

A selection of models were filmed on a 360-degree rotating platform right after Prada SS17 show. Captured material was used to create an extensive in-store environmental video content. These videos were part of a huge in-store installation which was built for NYFW at Prada Broadway store in New York City in 2017. Right after that, this multi-screen installation was displayed on screens at Prada stores globally, in various sizes and arrangements. My Role: Design, Motion Design Credits: Studio: 2x4 Creative Director: Michael Rock Art Director: Ryan Weafer Project Team: Colleen Herman, Natasha Stagg, Nancy Hong.