Virgin Holidays: Dynamic Display Campaign
Creation & implementation of data driven dynamic template for display creatives: increasing efficiency by producing an exponential number of creatives with a reduced number of builds also enabling the capability of using external data for a better targeted creative with dynamic relevant message based on strategy, site traffic, audiences, geo, language tech and time.
Different campaigns have been running over several dynamic profiles in Google DoubleClick Studio, combining different data points like: holiday destination, price, gateway location (nearest airport to the location of the user).
- Project Roles
- Creative Technologist, Designer, Front-End Developer
- Virgin Holidays
- Design, HTML, Producing
- Project Industries