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Virgin Holidays: Dynamic Display Campaign

Creation & implementation of data driven dynamic template for display creatives: increasing efficiency by producing an exponential number of creatives with a reduced number of builds also enabling the capability of using external data for a better targeted creative with dynamic relevant message based on strategy, site traffic, audiences, geo, language tech and time. Different campaigns have been running over several dynamic profiles in Google DoubleClick Studio, combining different data points like: holiday destination, price, gateway location (nearest airport to the location of the user).

Project Roles
Creative Technologist, Designer, Front-End Developer
Company
Virgin Holidays
Skills
Design, HTML, Producing
Media
Advertising
Project Industries
Travel/Tourism
Virgin Holidays: Dynamic Display Campaign
Virgin Holidays: Dynamic Display Campaign