Axum Coffee Brand Identity + Packaging Design
I designed a full brand identity system based on the model of Axum Coffee as a sample project. The project scope includes branding and icon design, brand strategy, messaging and tagline development, signage, and packaging design: flatware, to-go bags, coffee take-out cups and more. BRAND KEYWORDS: Simple/Clean Communal/Inviting Polished Inviting
- Project Roles
- Art Director, Artist, Designer, Product Designer, Copywriter
- Company
- Laura Bennett Design
- Skills
- Print, Traditional / Hand-drawn, Adobe Illustrator, Brand Strategy, Packaging Design
- Media
- Art, Illustrations, Products - Physical, Brand Identity, Branding, Packaging, Social Media Content
- Project Industries
- Beverage, Non-Profit, Packaged Goods, Restaurant
