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Axum Coffee Brand Identity + Packaging Design

I designed a full brand identity system based on the model of Axum Coffee as a sample project. The project scope includes branding and icon design, brand strategy, messaging and tagline development, signage, and packaging design: flatware, to-go bags, coffee take-out cups and more. BRAND KEYWORDS: Simple/Clean Communal/Inviting Polished Inviting

Project Roles
Art Director, Artist, Designer, Product Designer, Copywriter
Company
Laura Bennett Design
Skills
Print, Traditional / Hand-drawn, Adobe Illustrator, Brand Strategy, Packaging Design
Media
Art, Illustrations, Products - Physical, Brand Identity, Branding, Packaging, Social Media Content
Project Industries
Beverage, Non-Profit, Packaged Goods, Restaurant
Axum Coffee Brand Identity + Packaging Design
Axum Coffee Brand Identity + Packaging Design
Axum Coffee Brand Identity + Packaging Design
Axum Coffee Brand Identity + Packaging Design
Axum Coffee Brand Identity + Packaging Design
Axum Coffee Brand Identity + Packaging Design
Axum Coffee Brand Identity + Packaging Design
Axum Coffee Brand Identity + Packaging Design