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Okay
1800 Just Refined Enough

1800 Tequila Launch, 2017 A pitch win in 2016. 1800 is a premium tequila. But it still retains an edge. This resonated with its drinkers. They are refined but have often come from a tougher place. The campaign idea was to celebrate the multidimensionality of 1800, and the modern man, with "Just Refined Enough". And go against some of the stereotypical, one-note, portrayals of men in spirits advertising.

Project Roles
Creative Director
Company
Crispin Porter + Bogusky
Skills
Creative Direction
Media
Advertising
Project Industries
Advertising