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Coca-Cola 2012 Olympics

Coca-Cola Olympics, 2012 The global Coca-Cola Olympics campaign for London 2012. The challenge was to get teens interested in the Olympics, and reassert Coke's longstanding sponsorship. Our answer was 'The Beat'. The sounds of sport and London music coming together to celebrate the social side of the Olympics. There was a live event, on a purpose built stage and attended by 1200 teens, which then became a global 60", 30" and 2-minute ad. There was a music promo and single release of 'The Beat'. There was also a 60-minute documentary following Mark Ronson's journey around the world making the track. Plus loads of webisodes. It was Coke's most globally bought into campaign ever, running in over 100 markets. And it only took 18 months of my life.

Project Roles
Copywriter
Company
Mother London
Skills
Art Direction, Copywriting
Media
Advertising
Project Industries
Advertising