First Kid / Second Kid
Luvs isn't the most expensive diaper brand, but it is the brand most 2nd Time Moms choose. So what else do they do smarter? The campaign is now in its 6th year and continues to unite moms around their differences.
- Project Roles
- Art Director, Creative Director
- Company
- Saatchi & Saatchi NY
- Skills
- Art Direction, Commercial, Conceptual, Filmmaking, Experiential, Interactive, Social, Comedy, Brand Strategy
- Media
- Commercials - Broadcast, Products - Digital
- Project Industries
- Packaged Goods