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First Kid / Second Kid

Luvs isn't the most expensive diaper brand, but it is the brand most 2nd Time Moms choose. So what else do they do smarter? The campaign is now in its 6th year and continues to unite moms around their differences.

Project Roles
Art Director, Creative Director
Company
Saatchi & Saatchi NY
Skills
Art Direction, Commercial, Conceptual, Filmmaking, Experiential, Interactive, Social, Comedy, Brand Strategy
Media
Commercials - Broadcast, Products - Digital
Project Industries
Packaged Goods