USKA Branding

uska.se is a start-up funded by Lernia, one of the largest educational organizations in Sweden. It is a highly customized job-matching platform targeting care providers. In a collaborative effort of 7 Hyper Island students (from 7 different countries) and our client, we worked together to build a brand strategy and identity for this new service. Our starting point was a beta version of the website, a facebook page and a team of 3 very passionate clients. As project lead, I worked with both the strategic and visual teams to bridge communication and visuals. I also conducted client pitches and maintained client relations over the course of the project.