New York's Best
Brand development for a used-car dealership located in Gowanus, Brooklyn. New York's Best shows a frank and realistic attitude about owning and driving a car in New York city, and encourages people to take the plunge and become part of the elite group of street-smart pricks who drive--and park--their cars on the streets of New York everyday. The brand all started with a book I wrote and designed called “How to Drive Like a New York Asshole.” This is a book that teaches you how to cut people off, how to double park, how wedge into tight spaces, and other useful tips for driving in NYC. Every car sale includes a gift box with branded material including the How to Drive book, a branded travel mug, keychains, and key hider, as well as some snacks and tchotchkes to keep in the car. Also included is an attitude-driven advertising campaign, again promoting the street-smart identity of New York's Best.
- Project Roles
- Art Director, Copywriter, Creative Director, Designer, Product Designer, Typographer, Writer
- 2D, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Copywriting, Creative Direction, Design, Editorial, Print, Traditional / Hand-drawn
- 3D Printed Prototypes, Advertising, Book Covers, Books, Editorial Designs, Editorial Writings, GIFs, Illustrations, Logos, Murals, Naming, Packaging, Product Designs, Products - Physical, Typography
- Project Industries
- Advertising, Automotive, Packaged Goods, Retail