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Chase for the Charms

Behold the power of the Purple Horseshoe. Unleash the magic of the Blue Moon. The app brought Lucky’s Charms to life for 35 year-olds going on 5 by combining augmented reality with first person video to immerse them in an epic chase for the chance to win a real pot of gold.

Project Roles
Writer, Creative Director
Company
Saatchi NY
Skills
Creative Direction, Conceptual, Content, Copywriting, Strategy
Media
Games - Mobile
Project Industries
Packaged Goods
Chase for the Charms
Chase for the Charms
Collaborators