Verizon - Powerful Answers
Powerful Answers is an annual awareness campaign to spotlight VZ's innovative solutions for the world's biggest problems.
Our campaign promoted Networkfleet - a B2B remote vehicle monitoring service - to millennials. The goal was to distill a complicated, non-consumer facing technology into something that could be easily digested by a broad audience, while at the same time inspiring people to reconsider Verizon as a technology innovator and global problem-solver.
We highlighted Networkfleet's positive impact on the environment by creating an engaging and interactive website, along with an story-driven pre-roll documentary about the success of Ventura, California's use of the technology. From initial concepts and treatments through shooting and video post production, I was on a team of 3 (alongside a director and CD) that saw the documentary through to completion. I also developed the structure and story for the site, and managed the online advertising/social media content generation (overseeing two designers).
- Project Roles
- Art Director
- Art Direction, Conceptual, Content, Social, Design
- Advertising, Commercials - Video, Websites
- Project Industries