Chase Slate came to us with a brief to help them stand out in a sea of other cards that offer similar credit tools. Our resulting campaign, Power Ahead, served as a rallying cry to focus on self-improvement not just in credit building, but also in life by spotlighting two highly motivated influencers.
We created hero social video content for both India Davis, a natural hair beauty blogger and new mom in Texas, and Josh Sundquist, a motivational speaker and former paralympian, as they showed viewers how they keep their finances running smoothly with the help of Chase Slate.
We generated a wide library of additional motivational content from these video shoots (assets ran on Pinterest, Snapchat, Facebook, Instagram, and were posted to the influencers' channels as well), and were proud to see a positive and loud response to our inclusive campaign and the everyday people we held up as examples for the brand.
- Project Roles
- Art Director
- Art Direction, Conceptual, Content, Post-Production, Social, Design
- Advertising, Branded Content
- Project Industries