We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Aussie Rules Campaign

My partner and I pitched the winning campaign to launch a new tagline and product for Aussie Haircare, with a focus on hair care products that let you forget about your hair anxiety and focus on living life instead. The final campaign featured pre-roll video content starring Graydon Sheppard (of "Shit Girls Say" fame) two print ads, and OLA. Besides building the initial concept for all aspects of the campaign, I led the development of a new campaign visual identity (convincing the brand to move from black and white to color photography for the first time), and directed both print ads from concept through on-site shoot and post. Our video garnered over 7 million hits on Youtube, lots of press, and a second episode one year later.

Project Roles
Art Director
Art Direction, Commercial, Conceptual, Content, Print, Visual Development, Design
Advertising, Commercials - Video
Project Industries
Aussie Rules Campaign
Aussie Rules Campaign
Aussie Rules Campaign
Aussie Rules Campaign