Marc Jacobs x Uber
Complete Creative Direction fo Marc Jacobs 'Daisy' fragrance partnership with Uber. Concepted, produced, designed and executed Uber's most successful brand partnership to date. As part of the multi-channel campaign, I worked to create touch points both IRL and URL. Everything from a digital microsite, a social content rollout strategy and accompanying content to a physical in-car activation.
The campaign won multiple awards.
- Project Roles
- Art Director, Content Producer, Creative Director, Designer, Event Producer, Producer
- Marc Jacobs
- Art Direction, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe Premiere Pro, Cinematography, Design, Editorial, Sketch, Still Life, Stop Motion
- Advertising, Photographs, Photography, Branded Content, Case Study Videos, Editorial Designs, Environmental Design, Events, Music, Social Media Content, Social Media Copy
- Project Industries
- Fashion, Beauty, Technology