The Idea: Old Bay seasoning is so good that seafood is dying to get closer to it. It's the savory goodness that leaves fish dying to meet their maker.
The Strategy: Utilize the Old Bay Instagram account by creating a spin-off account that posts daily rhymes from the point of view of sea creatures.
Art Director, Copywriter
Chicago Portfolio School
Adobe Photoshop, Copywriting
Advertising, Social Media Content, Social Media Copy