Old Bay Spec Work
The Idea: Old Bay seasoning is so good that seafood is dying to get closer to it. It's the savory goodness that leaves fish dying to meet their maker. The Strategy: Utilize the Old Bay Instagram account by creating a spin-off account that posts daily rhymes from the point of view of sea creatures.
- Project Roles
- Art Director, Copywriter
- Company
- Chicago Portfolio School
- Skills
- Adobe Photoshop, Copywriting
- Media
- Advertising, Social Media Content, Social Media Copy
- Project Industries
- Packaged Goods
