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Old Bay Spec Work

The Idea: Old Bay seasoning is so good that seafood is dying to get closer to it. It's the savory goodness that leaves fish dying to meet their maker. The Strategy: Utilize the Old Bay Instagram account by creating a spin-off account that posts daily rhymes from the point of view of sea creatures.

Project Roles
Art Director, Copywriter
Chicago Portfolio School
Adobe Photoshop, Copywriting
Advertising, Social Media Content, Social Media Copy
Project Industries
Packaged Goods
Old Bay Spec Work
Old Bay Spec Work
Old Bay Spec Work
Old Bay Spec Work