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Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning

I led a strategic rebranding and positioning initiative for a third-generation high end steakhouse. With extensive market research we created a new positioning tag line and logo, and carried it forward with new menus, identity materials, history booklets, website, gift cards, wearables and more, with on-going social media management and marketing partnership.

Project Roles
Art Director, Content Producer, Creative Director, Designer, Editor (Brand/Content), Recruiter, Typographer
Company
Murray's Steakhouse
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Content, Content Management, Creative Direction, Design, E-Commerce, Editing, Food, Language: English, Lifestyle, Lighting, Maintaining Schedules, Management of Teams 1-10, Managing Budgets, Print, Project Management, Retail
Media
Advertising, Apparel, Brand Guidelines, Branded Content, Budgets, Events, Logos, Naming, Photography, Products - Physical, Social Media Content, Social Media Copy, Squarespace Sites, Taglines, Typography, Websites
Project Industries
Advertising, Beer, Beverage, Entertainment, Lifestyle, Luxury, Restaurant, Retail, Travel/Tourism, Wine/Spirits
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning
Murray's Steakhouse "Meat Downtown – Since 1946" Brand Positioning