Presented with an exciting opportunity to launch the first Unilever brand in 40 years, we pushed it to stand out in the beauty brands with a focus on the science that goes into optimizing the product. While developing a design system to support multi-channel platform, we were working with teams across the globe under a very tight timeline. As the e-commerce site was launched, we were able to accomplish this feat, while securing 148MM+ Impressions and 25+ National stories.