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Scroll to the Bowl

To promote the Bud Light Hotel at Super Bowl XLVIII, we created an insane mini-game that gave football fans the chance to win Super Bowl tickets by scrolling 4,000 nautical miles within a banner. Football fanatics visited our banner by the tens of thousands for the chance to play. The ultimate winner was a man named Norm who spent a total of 25 whopping hours scrolling a banner on his Dell Desktop computer.

Project Roles
Art Director, Designer
Company
AKQA
Skills
Art Direction, Design
Media
Products - Digital
Project Industries
Advertising
Scroll to the Bowl
Scroll to the Bowl
Scroll to the Bowl
Scroll to the Bowl
Scroll to the Bowl