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Beats By Dre

Speaker + headphone company Beats By Dre enlisted Cornerstone to bring to life a guerrilla marketing campaign around the 2016 BRIT Awards where singer/rapper Craig David created cover versions of tracks by some of the nominees. I came up the the strapline 'Born To Redo It', a play on the name of his debut album, 'Born To Do It'. The line appeared on the cover of Metro newspaper across the UK, seen by 3.2 million people.

Project Roles
Copywriter
Company
Cornerstone
Skills
Copywriting
Media
Advertising, Music Videos, Social Media Content
Project Industries
Music
Beats By Dre