Suede& Co Etsy story

Suede&Co founder Dee Maxwell approached me to help with the re-branding of her business. The main focus was her Etsy About Story. I used a combination of bio details from Dee, as well as information I gathered from research to write a story that would appeal to her audience - people who appreciate handcrafted items. I brought elements of Dee's family history of crafting, as well as her love of colour and texture that sets her apart from more traditional ideas about how leather and suede accessories should look.