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Nescafé What Do You Wake Up For?

On an island called Okinawa off the coast of Japan, are people with the longest life expectancies in the world. The secret of their happiness? A way of life called 'Ikigai' - which translates to "the reason you wake up every morning". We wanted to get our consumers to ask themselves that very question as they enjoy their cup of Nescafé coffee every morning.

Project Roles
Art Director, Designer
Publicis Middle East
Art Direction, Design
Commercials - Broadcast, Commercials - Video, Documentaries, Interactive Installations, Short Films, Short Stories
Project Industries
Nescafé What Do You Wake Up For?
Nescafé What Do You Wake Up For?