We, and our partners, use cookies to deliver our services. By using our website you agree to the use of cookies as described in our Privacy Policy.

Okay
Nescafé What Do You Wake Up For?

On an island called Okinawa off the coast of Japan, are people with the longest life expectancies in the world. The secret of their happiness? A way of life called 'Ikigai' - which translates to "the reason you wake up every morning". We wanted to get our consumers to ask themselves that very question as they enjoy their cup of Nescafé coffee every morning.

Project Roles
Art Director, Designer
Company
Publicis Middle East
Skills
Art Direction, Design
Media
Commercials - Broadcast, Commercials - Video, Documentaries, Interactive Installations, Short Films, Short Stories
Project Industries
Beverage
Nescafé What Do You Wake Up For?
Nescafé What Do You Wake Up For?