Be Smooth Like Skippy
Skippy makes a peanut butter that's undeniably smooth. But being smooth is more than just a flavor texture - it's a character. So for the new Skippy TV campaign, we decided to do just that, and created a character that embodies what it means to Be Smooth Like Skippy.
And, with the help of Mark Ronson and Bruno Mars, we got to add some Grammy-award-winning flair to the campaign.
- Project Roles
- Skippy Peanut Butter
- Conceptual, Copywriting, Social
- Commercials - Broadcast, Commercials - Video
- Project Industries