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Okay
Be Smooth Like Skippy

Skippy makes a peanut butter that's undeniably smooth. But being smooth is more than just a flavor texture - it's a character. So for the new Skippy TV campaign, we decided to do just that, and created a character that embodies what it means to Be Smooth Like Skippy. And, with the help of Mark Ronson and Bruno Mars, we got to add some Grammy-award-winning flair to the campaign.

Project Roles
Copywriter
Company
Skippy Peanut Butter
Skills
Conceptual, Copywriting, Social
Media
Commercials - Broadcast, Commercials - Video
Project Industries
Advertising
Collaborators