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#WhyIMarch

Our Intel client, Teresa Herd, took on this project pro bono out of passion for the Women's March on Washington movement. She asked us to help her concept, write and produce a PSA that would encourage as many people - man, woman and child, to go march. The result? #WhyIMarch Many different reasons why...one movement. The campaign received many accolades, including an Emmy award nomination. http://adage.com/article/agency-news/2017-emmy-nominees-outstanding-commercial/309748/ https://www.shootonline.com/video/nanette-burstein-directs-gathering-justices-why-i-march%C2%A0-intel-mcgarrybowen-sf http://adage.com/article/agency-news/mcgarrybowen-intel-steresa-herd-women-s-march-psa/307569/

Project Roles
Copywriter, Editor (Brand/Content), Post Producer, Producer
Company
mcgarrybowen
Skills
Conceptual, Copywriting, Editing, Producing
Media
Commercials - Broadcast, Commercials - Video, Social Media Content
Project Industries
Advertising, Non-Profit
#WhyIMarch