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Travel for Real

Traveling via virtual reality is all the rage at the moment but we wanted to remind people that the real thing is much better. The premise of these ads is that even through virtual reality might allow you to surf in Bali, do yoga in Phuket, and many more, you look really stupid sitting there wearing a VR headset in your living room. Of course, the real thing is better, and the spots end with prices for real-life packages to the destinations through Dnata. The campaign includes as a series of print ads as well as the TV and online spots, which were directed by Ali Ali via production company Good People. Concept: Gabriel Gama and Guilherme Grossi Art Direction: Gabriel Gama and Oswaldo Sá Recognized with Silver and Bronze in the Dubai Lynx and published in the Lürzer's Archive

Project Roles
Art Director
Company
TBWA\RAAD
Skills
Art Direction, Conceptual
Media
Commercials - Broadcast, Social Media Content
Project Industries
Advertising, Travel/Tourism
Travel for Real
Travel for Real
Travel for Real