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Golden Fleece Shoes

My task was to create a digital experience that would educate the customer about what made this luxury line of shoes so special. Since most of the innovation is found inside the shoe, I worked with the factory to get a halved shoe model, and then with the photo studio to shoot it. I produced a video that showed the shoes being made in Italy and experts talking about the innovative components of it. I wrote all copy for the landing page, emails and banner ads, and coordinated the content strategy.

Project Roles
Art Director, Content Producer, Copywriter
Company
Brooks Brothers
Skills
Content Management, Copywriting, Creative Direction, Strategy, Wrangling - Creatives
Media
Branded Content
Project Industries
Fashion, Retail
Golden Fleece Shoes