Golden Fleece Shoes

My task was to create a digital experience that would educate the customer about what made this luxury line of shoes so special. Since most of the innovation is found inside the shoe, I worked with the factory to get a halved shoe model, and then with the photo studio to shoot it. I produced a video that showed the shoes being made in Italy and experts talking about the innovative components of it. I wrote all copy for the landing page, emails and banner ads, and coordinated the content strategy.