Kyocera Hydro Reach
Aquatically challenged cell phones are a thing of the past, so don't fear the reaper.
To announce the water-proof capabilities of the Kyocera Hydro Reach, we created a video series designed to peak viewers' attention and anxiety with all-too-familiar phone-to-liquid disasters, and eventually bring them back down to zero with a happy, anti-climactic ending.
Copywriter and Creative Director: Brandon Gwin
Producer and Editor: Devin Glass
- Project Roles
- Copywriter, Creative Director
- 180 LA
- Copywriting, Creative Direction
- Advertising, Short Stories, Social Media Content
- Project Industries
- Advertising, Technology