Michelob Ultra #LiveUltra at Samcom
Our goal was to create a powerful emotional connection with our consumer. We created a sensorial, fully immersive story telling experience for our activation. This immersive story experience communicated the LIVE ULTRA life. We defined what that felt like by utilizing the space, design, multi-media content, pop culture and visualized data.
We created an immersive, instagramable, talk-worthy area that wowed wholesalers and ensured they know exactly how a consumer should feel and experience the brand at retail, bars, or events.
We accomplished this by taking over the space in dynamic and contemporary ways. We used minimal textured materials balanced with sharp, clean premium aesthetics.
- Project Roles
- Creative Director
- Conceptual, Copywriting, Fabrication, Creative Direction, Strategy
- Project Industries