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PROGRESSIVE INSURANCE CASE STUDY

Flo from Progressive is a (well-tread) cultural icon, and what do all cultural icons have in common? People make up really weird stuff about them on the internet. This was a super fun way to riff off a fake woman with very-real (and somewhat deranged?) haters. The truth is out there, people.

Project Roles
Art Director
Company
Progressive
Skills
Art Direction, Broadcast, Comedy, Commercial, Conceptual
Media
Advertising
Project Industries
Advertising