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General Mills \\ Bring Sexy Back to Cereal

General Mills wanted to bring sexy back to cereal with their Hello, Cereal Lovers campaign. They were going to be at the New York Food & Wine Festival so they needed a theme. Challenging us to come up with an idea to bring old and new cereal lovers together, we came up with a pop art theme that was such a huge hit the client went back to their traditional agency and had them update their creative to match what we were doing going forward. We also partnered with the Rebel Chef Justin Warner to create cereal inspired cocktails and food for everyone to enjoy.

Project Roles
Art Director, Designer
Company
General Mills
Skills
Art Direction, Design, Conceptual, Experiential
Media
Advertising, Events
Project Industries
Beverage, Packaged Goods, Wine/Spirits
General Mills \\ Bring Sexy Back to Cereal
General Mills \\ Bring Sexy Back to Cereal
General Mills \\ Bring Sexy Back to Cereal
General Mills \\ Bring Sexy Back to Cereal
General Mills \\ Bring Sexy Back to Cereal
General Mills \\ Bring Sexy Back to Cereal
General Mills \\ Bring Sexy Back to Cereal
General Mills \\ Bring Sexy Back to Cereal