The on-board and in-airport retail offering of Saudi Airlines.
Operating for 30 years, Skysales was long overdue a rethink in order to remain relevant in the future. The new theme is based on luxury lifestyle, with premium products and luxury brands from around the world carefully selected by to fit the new positioning.
To support this concept we developed the core idea ‘Precious Structures’ which would inform not only the brand identity and kaleidoscopic graphic language, but also the retail space itself, including the Oud room, a luxurious fragrance store at the centre of King Abdulaziz International Airport in Jeddah.
- Project Roles
- Creative Director, Designer
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual, Creative Direction, Design
- Advertising, Branded Content, Environmental Design
- Project Industries
- Beauty, Fashion, Luxury