A consultancy specialising in health, safety, and environmental management regulations. Kellsafe provide clients with a simple and stress-free process that cuts through the red tape of health and safety regulators — a field often considered by business owners as a necessary evil. We saw this as an opportunity to position Kellsafe as a refreshing antidote to the drab status quo of the landscape by embracing and amplifying their key differentiator; personality. We built on this by coupling a straightforward tone of voice with clear graphics that work well together in expressing a positive, can-do attitude.