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U.S. Soccer - Recognize to Recover Campaign

Like any physical sport, soccer isn't immune to the threat of concussions. But like wind, they're not always visible until they cause great damage. In order to help players, coaches, parents and referees of U.S. Soccer both recognize the signs of concussions and effectively recover from them, we developed a comprehensive plan that helped bring concussion protocol to life.

Project Roles
Copywriter
Company
FleishmanHillard
Skills
Conceptual, Copywriting
Media
Advertising, Manifestos, Treatments
Project Industries
Advertising