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Westworld, Superbowl LII
Design and development of Westworld 2018 Superbowl LII spot ARG and transmedia aesthetics and strategy. In the Westworld Superbowl ad (00:33), for a split-second, there is a binary code CGI-embedded into the smashed screen. 8 hours after airing, the easter egg that was found on Reddit and deciphered into an IP address, which led to an in-story Delos website, which in turn revealed, among many things, 5 then-unknown parks of the Delos corporation.
- Project Roles
- Art Director
- Company
- HBO
- Skills
- 3D, Adobe Illustrator, Adobe Photoshop, After Effects, CGI, Design, Motion
- Media
- Visual Designs
- Project Industries
- Advertising, Entertainment, Technology
