Apple - "Gamma" Silhouettes

We ran TV ads online only when we could one-up them, while bandwidth limitations challenged us to do more with less. For Silhouettes, I realized that vectorized dancers could pop out over live site elements (thus preserving site navigation) while minimizing bandwidth usage. Our creative directors loved the results even more than the originals.

For the first digital Silhouettes campaigns, I served as editor, designer, image processor, and flash ad builder. Later, I led and art directed a team of animators and developers in creating our ads.