Apple - Get a Mac
In the US and UK, we custom-scripted and shot the Get a Mac campaign for digital. "Booby Trap", linked here, is from the middle of the campaign's four-year run.
I partnered with the creative director to plan out and mock up each ad, guided the commercial director and cinematographer on frame composition and spatial definition (often building up the soundstage into a physical space for the actors to play off of), defined delivery specs with the editing house, composited the final video and design elements, and built the ad units themselves. I then worked with design teams at the world's largest digital publishers to streamline their cluttered layouts, improving both the ad and site experience.
- Project Roles
- Creative Technologist, Motion Designer
- TBWA\Media Arts Lab
- ActionScript, Cinematography, Compositing, Flash
- Advertising, Commercials - Video
- Project Industries