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Southwest Transfarency Campaign

At a time when airlines were all over the news for less than kosher reasons, it was a privilege to work on the Southwest account, where the flight attendants serenade you and you don't have to pay for your checked bags. With a focus on transparent fares, the Transfarency campaign (and microsite) was born. Take a look at the at microsite below (or live: http://www.transfarency.com/) for interactive learning about the airline industry full of comparisons, quizzes, mad lib style games and tips. We also had fun with 404s to better match the brand's tone and did some social campaigns.

Project Roles
Copywriter
Company
Razorfish
Skills
Conceptual, Content, Copywriting, Social
Media
Microsites, Social Media Content
Project Industries
Travel/Tourism
Southwest Transfarency Campaign