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Drawcard Media branding

Drawcard Media (formerly Avant Card) is an advertising media agency with Australia-wide coverage of key demographics, reaching 6.1 million people each week – approx 26% of metro Australians. Campaigns are designed to target niche or mass consumer groups via a strategically-built distribution network. Drawcard is a medium that interacts with consumers in their everyday environment; in Australia's cafe culture, social bar environments, art institutions, key cultural events, and higher learning institutions – wherever you live. Drawcard offers brands a creatively driven and visually appealing printed, also digitally activated, media format – consisting of free cards, mini-magazines and folded posters. Campaigns are on display for the public to self-select and takeaway, allowing them to opt into and engage with brand messages.

Project Roles
Art Director, Designer
Company
Drawcard Media
Skills
Art Direction, Design, Strategy
Media
Brand Guidelines, Logos, Visual Designs
Drawcard Media branding
Drawcard Media branding
Drawcard Media branding
Drawcard Media branding