Drawcard Media branding
Drawcard Media (formerly Avant Card) is an advertising media agency with Australia-wide coverage of key demographics, reaching 6.1 million people each week – approx 26% of metro Australians.
Campaigns are designed to target niche or mass consumer groups via a strategically-built distribution network. Drawcard is a medium that interacts with consumers in their everyday environment; in Australia's cafe culture, social bar environments, art institutions, key cultural events, and higher learning institutions – wherever you live.
Drawcard offers brands a creatively driven and visually appealing printed, also digitally activated, media format – consisting of free cards, mini-magazines and folded posters. Campaigns are on display for the public to self-select and takeaway, allowing them to opt into and engage with brand messages.
- Project Roles
- Art Director, Designer
- Drawcard Media
- Art Direction, Design, Strategy
- Brand Guidelines, Logos, Visual Designs