Beefeater Gin Rebranding
I was part of the team of designers tasked with rebranding Beefeater Gin, one of the most recognized gins in the world and a true British icon. My role on this project was to be in charge of developing a pattern system and key illustrations that reflected the vibrant, dynamic, young and bold vision that Beefeater needed in order to reach a broader market. After months of non-stop and inspiring collaboration between all of the designers involved in this project, the new Beefeater was successfully launched and is on track to become the refreshing, young and appealing brand it aims to be.
- Project Roles
- Designer, Illustrator
- Beefeater Gin
- Adobe Illustrator, Adobe Photoshop, Digital
- Brand Guidelines, Branded Content, Icons, Illustrations
- Project Industries