The Fries We Share - McDonald's
For the first time ever, we gave people a way to share our iconic fries with anyone, anywhere. On social media, we asked people to tag loved ones with whom they would like to share fries during the holidays. We then surprised them with a one-of-a-kind card that transformed into a fry box, which their distant friends and family could fill at any McDonald’s.
- Project Roles
- Art Director, Designer
- We Are Unlimited
- Art Direction, Creative Direction, Design
- Social Media Content
- Project Industries