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BMW World 2014

A series of Augmented Reality experiences for BMW World 2014 which demonstrate the features of BMW's new 'Connected Drive' technology. I conceptualised the Augmented Reality experiences and worked with a specialist AR digital production team to produce them.

Project Roles
Art Director, Creative Director, Designer
Company
BMW
Skills
Art Direction, Conceptual, Creative Direction, Digital, Interactive
Media
Augmented Reality
Project Industries
Automotive
BMW World 2014