Beautyrest | THEY'RE NOT STUPID, THEY'RE TIRED.
Real-looking "FAIL" videos, created to demonstrate that perhaps people who messed up in these online fails were simply tired, not just plain stupid. Spots drove to a URL sponsored by Simmons Beautyrest and their sleep-care website called, RestCycle, which gave them articles, pro-tips, hacks and research on how to sleep better. So they didn't fail. See what we did there?
- Project Roles
- Art Director, Director, Writer, Executive Producer
- Mass Minority
- Art Direction, Copywriting, Creative Direction
- Commercials - Video, Advertising, Commercials - Broadcast
- Project Industries