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Beautyrest | THEY'RE NOT STUPID, THEY'RE TIRED.

Real-looking "FAIL" videos, created to demonstrate that perhaps people who messed up in these online fails were simply tired, not just plain stupid. Spots drove to a URL sponsored by Simmons Beautyrest and their sleep-care website called, RestCycle, which gave them articles, pro-tips, hacks and research on how to sleep better. So they didn't fail. See what we did there?

Project Roles
Art Director, Director, Writer, Executive Producer
Company
Mass Minority
Skills
Art Direction, Copywriting, Creative Direction
Media
Commercials - Video, Advertising, Commercials - Broadcast
Project Industries
Advertising