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Caritas

When six local Catholic hospitals were taken over by what was to become the largest for-profit hospital system in the country they demanded a campaign that announced that things had changed. Decisively. I contracted artist Shepard Fairey. His iconic and disruptive images caught the eye of patients and investors alike.

Project Roles
Art Director, Creative Director
Company
Caritas
Skills
Art Direction, Creative Direction
Media
Advertising
Project Industries
Health/Pharma
Caritas
Caritas
Caritas
Caritas
Caritas
Caritas