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Merrill Lynch

The engine behind Merrill Lynch are the 15,000 financial advisors around the world who manage $2.2 trillion in client assets. They are an independent and entrepreneurial group not easily managed by emails from management. Emotional videos fired them up and united them around a common culture.

Project Roles
Art Director, Creative Director
Company
Merrill Lynch
Skills
Art Direction, Creative Direction
Media
Brand Films
Project Industries
Finance