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Shreve, Crump & Low

How do you advertise one of the oldest jewelry stores in the country? This retail ad campaign was designed to the same exacting standards of craftsmanship and beauty as the pieces it talked about. A unique typeface was carefully hand-kerned and woven around the pieces the copy described, communicating timeless luxury.

Project Roles
Art Director
Company
Shreve, Crump & Low
Skills
Art Direction
Media
Advertising
Project Industries
Fashion, Luxury
Shreve, Crump & Low
Shreve, Crump & Low
Shreve, Crump & Low