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Clif Bar

This was an all-natural campaign for an all-natural energy bar, in a category dominated by athletic performance imagery at the time. I tapped British illustrator David Hughes, known for his quirky, storytelling style, to create the visual language for the brand, from the personal hiking stories right down to the product.

Project Roles
Art Director
Clif Bar
Art Direction, Conceptual
Project Industries
Packaged Goods
Clif Bar
Clif Bar
Clif Bar