TAG Heuer

TAG Heuer – Hao Shi Journal, is an online lifestyle magazine to entertain, educate, and empower the young rising elite of China.

As the art director on the project I lead the visual design from initial strategy to the launch of the first edition. The theme for Issue 1 was the Chinese Grand Prix in Shanghai, featuring Lewis Hamilton and Jensen Button.

To help drive engagement in the platform we ran a social media contest on Sina Weibo. The contestant in pole position got the chance to really prove themselves behind the wheel of a formula 1.