Chuck E Cheese - "The Real Cool Place"
Why did Chuck E Cheese's CMO call me "the only Harvard educated pre-schooler" she knows? Here's why. My "Real Cool Place" campaign for Chuck E. Cheese - a mix of broadcast, display, digital and website development - captured their "brand culture" (I summed it up strategically and succinctly as an "adrenalin rush"), ratcheted up their coolness factor, and told a brand story that connected so well, this entertainment marketer has become a "rite of passage" for America's kids.
We even developed a public service and family themed effort for PBS that got parents thinking more positively about Chuck E Cheese as more than just a play option for their kids.
Results? The animated character we created has a Top Ten Q rating (higher than Mickey Mouse, Chester Cheetah, Tony the Tiger). And the company more than tripled annual sales to +$900m.
- Project Roles
- Copywriter, Creative Director, Director, Editor (Brand/Content), Music Producer, Music Supervisor
- CEC Enterainment
- Copywriting, Creative Direction, Digital, Editorial, Filmmaking, Jingles, Music, Radio, Strategy, TV
- 3D Animations, Brand Films, Character Designs, Commercials - Broadcast, Commercials - Video, Music, Taglines, Websites
- Project Industries
- Advertising, Entertainment, Retail