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Microsoft XBox Halo Wars 2

Looking to align with non-traditional sports, we tapped into the competitive energy of three sports based in new technology and the biggest combat sport in the world, currently. Reaching out to athletes that have and continue to excel in these fields, the goal was to dive deep into their psyche's to find out what makes them tick as competitors and also what strategies they implement in the heat of battle. These strategies line up with the player in Halo Wars 2: with their backs against the wall and the game on the line, how does their preparation, experience and last-second decision making help them win the game.

Project Roles
Creative Director, Director, Executive Producer
Vox Media
Creative Direction, Filmmaking, Managing Budgets
Branded Content
Project Industries